After more than ten years helping brands with their communication and marketing strategies, Targ’Ethnic becomes Diversia.
A new name, a new identity, but the same ambition: helping brands better understand their audiences and build meaningful connections with them.
An evolution that reflects our vision of marketing
Since 2015, we have been helping brands design targeted communication strategies, drawing on in-depth knowledge of communities, their cultures and their consumption habits.
Over the years, our expertise has grown, our collaborations have diversified and our vision of marketing has evolved.
Today, audiences can no longer be understood solely through fixed categories. Identities, cultures and practices intersect, evolve and shape consumer behaviour.
This is the reality we want to better reflect with Diversia, a more open name, in tune with the diversity of the audiences and markets we work with.
Expertise that remains at the heart of our approach
While our identity is evolving, our know-how remains the same.
We continue to help brands understand their audiences and roll out campaigns tailored to their specific needs.
Our expertise is built in particular on several long-standing sectors: money transfer, transport, telecommunications, cosmetics, food and public-interest campaigns.
Our approach still rests on one conviction: effective communication starts with a good understanding of the audiences it speaks to.
This means taking into account their habits, their cultural references, their expectations and the channels through which they interact with brands.
Diversia, helping brands in a plural world
With Diversia, we intend to pursue our development by asserting a vision of marketing that is more agile, more open and more connected to the realities of society.
Audience diversity is not a passing trend. It is an essential reality for brands and a genuine growth driver.
Our role is still to support them in this understanding, by designing relevant strategies capable of building lasting relationships with their audiences.
Targ’Ethnic becomes Diversia. Our name is changing, our commitment remains the same.
Welcome to Diversia.
