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Take to the streets.
Diversia combines every lever at its disposal (prospect and habit analysis, street marketing activations, outdoor advertising, tactical media) to build a tailor-made strategy that follows your prospects and multiplies touchpoints without breaking the connection.
Build the connection,
make it memorable.
A memorable connection
Face-to-face contact with your customers is essential to build a connection and a positive memory. Our brand ambassadors are recruited to match your target's profile as closely as possible.
Turnkey operations
Our command of location and approach (environment, language, cultural codes) guarantees optimised, high-impact operations.
The right activation,
in the right place.
A full range of field operations, available on their own or combined, as close as possible to your communities.
Drive to store
Tactical media
Flyering
Studies & surveys
Door-to-door
Auxiliary sales force
Performances
Events
Bike advertising
Billboards
Strong visibility,
no wastage.
Targeted poster campaigns in local shops and community venues, plus advice on buying large-format space (targeted metro stations, bus shelters…). Powered by cross-referenced data and our listings of retailers all over France.
OOH: in-store displays
Grocery stores, barber shops, call shops, launderettes… right where your audiences live.
DOOH: digital screens
Malls, supermarkets, tobacco shops, gyms… targeted, measurable digital displays.
Every operation
backed by data.
Distribution, activation, sampling, posters, POS, guerrilla operations: whatever the format, every field operation is managed, checked and proven with data.
Staff monitoring
Time-stamped check-in and check-out, attendance and headcount validated by geolocation, briefing and dress code.
Movements
GPS tracking of the actual route: areas covered, optimised itineraries and time spent at each spot.
Field checks
A dedicated checklist for each activation, validated step by step, with reporting of issues and restocking needs.
Field photos
Geotagged, time-stamped photos at every step: before and after, proof of action and presence.
Reporting
A detailed data-driven report: volumes, areas covered, KPIs by city and by team, in PDF or Excel.
Ready to talk to your audiences?
Tell us about your goal and your target communities. We will get back to you within 48 hours with an initial strategic read.